Greene                    Florist

Kristi Arpasi, AIFD

Here's the Inside Scoop

Kristi ArpasiComment

It has recently become popular for funeral homes to offer direct flower ordering on their websites. This is convenient. You are visiting the obituary anyway, and there is a button that says “Order Flowers” which makes it easy. They even state that you “ save all wire service fees by ordering directly from their site.”

I deliberated whether I should write this post or not, and after receiving an order that was misdirected to me that should have gone to North Carolina, I decided to speak up.

Here is what really happens. The host for the website—not the funeral home—has a hidden profit of 27% of the order. So if you happen to order a $100 arrangement, you are really getting a $73 arrangement. That is quite a difference if you were expecting $100. Also, if the florist has a delivery fee, that gets charged to you as well, along with another delivery fee charged by the website host! I had one client who showed me her receipt, and she had a $20 fee added onto her total for a handling charge.

I don’t understand why a large company that hosts funeral websites nationwide needs to take a cut on the flowers. I don’t know what a funeral home typically pays this company to host their website, but it has to be a substantial amount. My small business pays a little over $300 a year for an independent website designed by me.

So when you are ordering flowers, it is better to call direct or order direct from a florist’s website. You will have no middleman, and you will get the full value of your order.